Lumin
Lumin Skin Studio is a boutique skincare brand focused on minimalist rituals and science-backed formulations. Their philosophy blends gentle routines with high-performing ingredients to help people cultivate confidence through consistent care.
About the Brand
Lumin is a modern skincare studio dedicated to simple, effective routines. Their approach focuses on transparency, gentle formulations, and education-first guidance, helping customers build habits that actually last. They needed a brand presence that communicates warmth, trust, and understated sophistication.
Crafting a Calm, Confident Presence
The brand’s personality blends subtle luxury with functional precision. Our task was to translate this duality into visuals that feel polished yet approachable, aligning every touchpoint with the emotional experience of self-care done right.
Visual Language
We used a modern, restrained palette paired with gentle gradients to communicate softness and purity. Paired with clean type and refined structure, the system forms a cohesive identity across packaging, photography, and digital presence.
Human-centered Storytelling
To anchor the brand emotionally, we introduced lifestyle moments—hands, textures, and subtle gestures—that reflect everyday calm. These cues create a narrative of care, grounding the brand in real-life routines and small moments of personal clarity.
A Foundation for Future Growth
With a flexible, structure, the identity supports new product , new services, and evolving storytelling.
A Visual System that Reflects the Heart of the Brand
Every element works together to express Lumin’s mission: to make skincare simple, gentle, and beautifully consistent.
